It’s funny, but not so long ago the goal was to get people to visit your main site that showcased your products/books. Authors and entrepreneurs invested a lot of time, energy, and money into making that main site a portal intended to create fans and sell products.
In my humble opinion, times have changed.
No, to be more accurate, the way we use the web has changed.
Because of the way that Google and other search engines work, combined with the information-sharing environment and attitude of the virtual world, now it makes more sense to have all paths lead to your blog, rather than to your main site.
I envision the blog as the hub of a wheel with the spokes of incoming and outgoing links shooting out in all directions.
Here’s why blogs work well for Google rankings:
1. Google likes new, fresh content. A blog should be updated at a minimum 2-3 times each week. This gives Google new stuff to spider and log all the time.
2. Blog posts contain all sorts of links to external sites as well as to other posts within the blog. Google likes content that utilizes the web to provide additional information to the reader. It makes the blog content more valuable.
3. If the blog contains interesting stuff, other people will follow it and link to it from their own blogs or other sites. Google likes incoming links because it makes the entry look important.
4. Blogging can help make an author into an “expert”. By sharing knowledge, others look to the blogger as the expert in a field, not just as the author of a book or the owner of a business. Being the expert is crucial to getting free publicity!
If you aren’t already blogging, there’s no better time to start than today!
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