I’ve mentioned how the large number of reviews on my Amazon book page led to increased sales of my book on Amazon, but could testimonials work against you instead?
Learn more about this from the people over at Marketing Experiments, a very techy lab that takes a hard look at website and email marketing performance using qualitative data.
Using Testimonials Effectively: How credibility indicators can
help (or hurt) your conversions
Wednesday, July 9, 2008 – 4:00 to 5:00 p.m. EDT
Presenter:
– Dr. Flint McGlaughlin, Director, MarketingExperiments
Is “testimonial blindness” the new “banner blindness”?
As more and more websites use these credibility indicators,
marketers need to know if these elements really work, if they’re
just cluttering up pages, or worse – hurting results.
During this free, one-hour Web Clinic, we will:
– Examine recent tests that increased (and reduced) conversions
– Discuss proven ways to use testimonials more effectively
– Review and optimize attendees’ landing pages (time permitting)
NOTE: To be considered for a live landing page review, please
include your sign-up page URL when you register.
Reserve your spot for this Webinar
