A great strategy to getting free publicity is to give testimonials about other people’s book, products, or services. You should solicit testimonials about your things, too, but always take the opportunity to leave a testimonial when possible. Wherever that testimonial gets used — marketing materials, website, blog, etc. — will reflect back to you and (hopefully) link back to you as well.
Here’s a testimonial I wrote for PRLeads, a valuable and affordable service for connecting with media people looking for stories or subjects. Dan Janal, the president of the company, posted it on his blog giving me exposure to all of his readers.
When writing testimonials, try to provide examples to back up your claims, and interweave your own information without blatently promoting yourself or your product.
[...] a testimonial I gave to my friend Dan Janal at PRleads. He first published it months ago, and today it reappeared in his parent company’s blog as part of a compilation of [...]