From SpeakerNet News: The best time to email your newsletter by Ian Percy
The BtoBonline.com newsletter included new research from Ball State University on the best time of day to send an email. Their research found working adults tend to log in to email first thing in the morning and have the longest period of uninterrupted time in their inbox. As the day progresses, time in the inbox becomes more fragmented. This suggests that people are most likely to read your email newsletter in the morning (between 8 a.m. and 9 a.m.), whereas later in the day may be better for invitations to attend a seminar or download a white paper when people are in “quick-hit” mode.
I’ve always thought, too, that Tuesdays or Wednesdays were the best days of the week for distributing newsletters.
