Examiner.com launched less than one year ago and has since expanded into 60 major markets with it’s locally-produced content that provides a forum to share knowledge and expertise on a local and national level.
Let’s say it’s the result of a big, traditional media company (the Anschutz Company) stepping into the social media realm and exploring ways they can contribute to the local and online communities.
If you consider yourself an insider with insights and knowledge to share about your city, local events, or the people who make your community special, you can get paid to write columns for your local edition of Examiner.com.
As a publicity-seeker, getting in a local examiner.com site can make a difference in everything from how many people turn out for your book signing in a new city to seeing a slate of online purchases of your book or product.
Here are two recent articles about me published in the Arizona edition of the Examiner.com. One was an announcement of my book signing during a recent tour stop, and the other, a general article on my cookbook and unique one-pot cooking method, followed up a few weeks later as a good reminder to those who caught one of my tv spots there and a way to keep people talking about me.
Don’t forget that it can take a minimum of 7 exposures to you or your product to convince people to buy it, so don’t be afraid to continue publicizing in a market you’ve already hit.
