Two weeks ago I spoke to the attendees of the Colorado Independent Publishers Association’s annual College about how authors and publishers can use social media to get free publicity. 
As happens every time I speak about using social media to expand your business, I was deluged with questions afterward, many along the lines of: Where do you find the time to do all this?
Yes, being active in social media does take a time commitment, I respond, but the exposure and influence you gain can be critical in seeing your book sales grow. One of the secrets to effective time management is to automate some of the tasks by using online tools like RSS feeds, apps, widgets, and syndication sites.
Check out this Hubspot post for ways to monitor your social media presence in 10 minutes.
