Recipes for Publicity » Connect w/Elizabeth

Get Publicity with the Examiner.com

Elizabeth Yarnell — Tue, 03 Mar 2009 11:41:21 +0000

Examiner.com launched less than one year ago and has since expanded into 60 major markets with it’s locally-produced content that provides a forum to share knowledge and expertise on a local and national level.

Let’s say it’s the result of a big, traditional media company (the Anschutz Company) stepping into the social media realm and exploring ways they can contribute to the local and online communities.

If you consider yourself an insider with insights and knowledge to share about your city, local events, or the people who make your community special, you can get paid to write columns for your local edition of Examiner.com.

As a publicity-seeker, getting in a local examiner.com site can make a difference in everything from how many people turn out for your book signing in a new city to seeing a slate of online purchases of your book or product.

Here are two recent articles about me published in the Arizona edition of the Examiner.com. One was an announcement of my book signing during a recent tour stop, and the other, a general article on my cookbook and unique one-pot cooking method, followed up a few weeks later as a good reminder to those who caught one of my tv spots there and a way to keep people talking about me.

Don’t forget that it can take a minimum of 7 exposures to you or your product to convince people to buy it, so don’t be afraid to continue publicizing in a market you’ve already hit.

The Power of Social Media

Elizabeth Yarnell — Wed, 25 Feb 2009 20:11:44 +0000

A friend of mine mentioned that he had Googled me this morning and a lot came up, so I thought it might be a good idea for me to Google myself as well and see what order things appear in a Google search of Elizabeth Yarnell.

It was very interesting, I must say.

Fortunately, my main ElizabethYarnell.com website came up first, as expected, followed by my cookbook’s site, GloriousPotMeal.com/GloriousOnePotMeals.com. Most surprising, however, was that my Twitter page captured spot #8 on the first page.

The power of social media never fails to astound me.

I also discovered this video of an interview about social media that I did with Ron Lewis after I spoke at the Thin Air Summit last fall. Enjoy!

Thin Air Summit in Denver Nov. 8-9

Elizabeth Yarnell — Tue, 04 Nov 2008 05:45:47 +0000

The Thin Air Summit was born from the idea that getting Colorado’s New Media professionals and out-of-town guests in the same venue for two days of intensive learning and collaborating is a win-win for the area’s New Media community!

The conference is structured around three tracks: Blogging, Audio, and Video. Lots of new media superstars will be presenting seminars.

The limited seating of up to 100 is sure to provide a comfortable and intimate setting for attendees to ask questions and engage in discussions on any number of topics. The opportunities to interact with presenters and fellow attendees are endless.

Be sure to sign up as yours truly will join a panel discussion on SEO on Saturday afternoon around 3:30pm. Hope to see you there!

Be Found: The Secrets to 21st Century Publicity

Elizabeth Yarnell — Tue, 07 Oct 2008 12:33:06 +0000

The Colorado Authors League will host yours truly at their next luncheon. I will speak about how authors can use social media tools to generate the kind of publicity that sells books.

Are you an author or an aspiring writer? This for you!

Wednesday, October 22, 2008 (11:30 am – 1:30 pm)
Four Points Sheraton
$20 members, $25 non-members (RSVP deadline: Sunday 10/19 midnight)

(PS: Sorry about the font above — I cut and pasted and couldn’t make it regular type anymore. Technology: love it and curse it!)

Castle Rock Writers Conference

Elizabeth Yarnell — Tue, 26 Aug 2008 17:56:53 +0000

Want “Rock Solid Writing”? Published and aspiring writers alike will reap the wisdom and learning offered at the Castle Rock Writers Conference on September 20th, 2008.

Envisioned as an affordable and engaging conference for writers of all abilities, you’ll have the opportunity to hear me speak twice: Hook the Media on Your Book and Scoring Free (or Almost Free) Publicity — From TV to Blogs.

While the event is already full (so sorry I didn’t talk about this earlier!), you can still request to be added to the wait list and get on the mailing list to hear about the next event.

Pump up your book promotion social network

Elizabeth Yarnell — Mon, 28 Jul 2008 04:27:45 +0000

Here’s a brand new social network just emerging with dedicated to helping authors with their promotional efforts. It’s a chance to get in at the beginning, which is always cool, and it will be interesting to see how it evolves. Come on over, join, and friend me at:

http://pumpupyourbookpromotion.ning.com/profile/ElizabethYarnell

See you over there!

Writers Meet in Web 2.0 Environments

Elizabeth Yarnell — Mon, 21 Jul 2008 20:49:48 +0000

I must admit that donning a pixelated body in a virtual world in order to be the guest speaker for a writers group seemed a little strange at first.

But then entering a lovely stone-and-exposed-beam lodge, sitting in a floating chair at a transparent, suspended table, and having a fast-paced conversation with other animated faces started to feel not so weird. Almost normal, in a strange way.

A bit like having a, well, a Second Life.

My first appearance in Second Life last week produced a lively discussion on everything from what kind of web sites authors should have to how to use web 2.0 environments, including Second Life, to generate publicity.

Read the transcript of last week’s Athena Isle Writer’s Group meeting and hear what happened.

Join me in Second Life tomorrow!

Elizabeth Yarnell — Tue, 15 Jul 2008 17:49:02 +0000

Last week I attended a virtual writers meeting inside Second Life, a virtual reality world, where the guest spoke about WEBook, an online collaborative writing site. Not only was it great to learn about WEBook, how it works, and the opportunities for writers that it offers, but the virtual reality experience brought the meeting into a different dimension.

Tomorrow, July 16, I will be the guest at the Athena Isle Writers meeting held at the Story Mountain Center for Writers in Second Life at 12 p.m. PST. The discussion will be about how writers can get publicity for their work.

Second Life residents can attend this meeting at Athena Isle.

New to Second Life? It’s free and easy to join by downloading the application at SecondLife.com

Please feel free to friend me in Second Life! My avatar name is Elizabethy Bookmite. Please mention that you found me through this blog!

If you miss this meeting, the transcript will be posted later!

Online Publicity Course Delayed!

Elizabeth Yarnell — Mon, 09 Jun 2008 22:59:50 +0000

First, thanks to all of you who joined Dan Janal of PRLeads and me last week as we discussed concrete ways that authors and small business owners can use social media networks to get free publicity. We had almost 200 people registered for the call! Dan has a great publicity blog, too. If you don’t know about PRLeads, you should.

If you missed it, no worries: the link is up and you are welcome to listen to the how authors can use social media teleseminar anytime. You may choose to listen online or to download the .mp3 file and load it into your iPod for your listening convenience. Anything is possible.

People are buzzing about the upcoming online publicity coaching course. After considering feedback, we’ve decided to move the start date back a few days to Monday, June 16th. That means the early bird bonus rate has also been extended to registrations made by June 12th! From online media kits to pitching the media, from blogging to social networking to information products, you’ll emerge on the other side with solid strategies for pursuing publicity both in the traditional media and on the web. Be sure to check it out to see what it’s all about.

How to use Web 2.0 to get free publicity

Elizabeth Yarnell — Wed, 04 Jun 2008 05:27:38 +0000

Are you still focusing all of your PR efforts on the traditional print and airwave media? Have you been looking for better ways to drive traffic to your website and generate sales? Are you clueless as to the potential of the web to build a buzz and give you free publicity? Are you taking advantage of the free resources offered by Web 2.0 sites to increase your exposure?

Join us Wednesday, June 4th, at 2pm EST for a FREE teleseminar on how authors can use social networks to get free publicity:

Publicity Through Social Marketing: Why Every Author Should Be Involved with Web 2.0

Hosted by: Dan Janal of PRLeads
Date: Wednesday, June 4, 2008, 1:00pm EST
Guest: Elizabeth Yarnell, publicity expert and author, www.RecipesForPublicity.com

Learn more about this free teleseminar on publicity and register now!