Recipes for PublicityElizabeth Yarnell

Category Archives: Publicity Ideas

An assortment of new and different ideas for getting free publicity, as well as a review of tried-and-true strategies.

Get Radio Interviews: RadioGuestList.com

Looking to expand your exposure? Radio can help.
Whether it’s NPR, satellite radio, your local airwaves, or someone’s podcast, having your voice out there spreading your message doesn’t hurt. At best, you’ll make some sales and fortify your brand. At worst, you’ll have an audio file that you can offer to visitors on your website and [...]

Online Website to Feature Independently Published Authors

Here’s an opportunity for self-published (aka indie) authors to contribute and/or be featured on a recently launched Web site for independent publishing.
There are two opportunities to be included. The first is as a contributor for The Indie Reader, the IR zine section.
The second is as a contributor to IndieJourney, which will be part of the [...]

Twitter Terminology

Twitter, the 140-character microblog social media network, spawned a whole lexicon of terminology specifically dedicated to Twittering. I was asked recently to explain some of them, so I thought I’d share the information with everyone. This list is by no means definitive, but for Twitter newbies, it should give you someplace to start.
Tweet: A 140-character [...]

How to Monitor Your Social Media Presence in 10 Minutes

Two weeks ago I spoke to the attendees of the Colorado Independent Publishers Association’s annual College about how authors and publishers can use social media to get free publicity. As happens every time I speak about using social media to expand your business, I was deluged with questions afterward, many along the lines of: Where [...]

Social Media vs. Advertising: Which is more effective

Simon Clift, Chief Marketing Officer for Unilever, spoke at the Advertising Age for Digital Conference recently about how large companies like Unilever need to adjust their thinking and marketing efforts to reach the digital consumer through interactions.
My favorite part of this article comes in the first comment, posted by Paul Ashby, author of Television Killed [...]

Colorado Romance Writers’ Conference May, 2009

Writers conferences are a great place to network with other writers and connect with people in the industry. Join the Colorado Romance Writers for their 14th BIENNIAL WRITERS’ CONFERENCE on Friday May 1st & Saturday, May 2nd, 2009.
SPECIAL GUEST SPEAKERS: Sherrilyn Kenyon, Dianna Love, Mary O’Gara, Sue Grimshaw
MORE THAN 27 FEATURED PROGRAMS INCLUDING:
. “Social Networks [...]

Effective Twittering

Have you discovered Twitter yet? Check out these 7 Habits of Highly Effective Twittering by master Twitterer Kris Colvin. Lots of great suggestions on ways to increase your followers and build your influence with Twitter. Notice, too, the Twitter tools and apps she recommends and uses and bring them into your own Twitterverse.

Get Publicity with the Examiner.com

Examiner.com launched less than one year ago and has since expanded into 60 major markets with it’s locally-produced content that provides a forum to share knowledge and expertise on a local and national level.
Let’s say it’s the result of a big, traditional media company (the Anschutz Company) stepping into the social media realm and exploring [...]

ASJA Annual Writer’s Conference 2009

Are you writing articles to advance your career? A body of writing is essential for casting yourself as the go-to expert on your topic, which you should desperately want to happen for all of the great free publicity it brings.
It’s great to write articles for free and post them online when you’re looking to drive [...]

How Testimonials Can Boost Your SEO

I’ve mentioned before how you can get free publicity for yourself by giving testimonials for other people services and products, but don’t overlook the search engine optimization (SEO) value of those inbound links as well.
Here’s a testimonial I gave to my friend Dan Janal at PRleads. He first published it months ago, and today it [...]