From SpeakerNet News: The best time to email your newsletter by Ian Percy The BtoBonline.com newsletter included new research from Ball State University on the best time of day to send an email. Their research found working adults tend to log in to email first thing in the morning and have the longest period of [...]
Could you use a database of independent bookstores nationwide to help in your promotional efforts? As the economic recession continues, publishers and authors will need every tool available to help them sell and promote their books nationwide. Now, for the first time ever, USA Book News is offering its National Independent Bookstore Database for purchase. [...]
At last weekend’s Thin Air Summit, Amy Gahran spoke about her theory that the first 62-words of a post had better tell web surfers what the article will be about to catch their attention. This theory, which I completely support though might not always be disciplined enough to follow, sparked a flurried and somewhat salty [...]
A great strategy to getting free publicity is to give testimonials about other people’s book, products, or services. You should solicit testimonials about your things, too, but always take the opportunity to leave a testimonial when possible. Wherever that testimonial gets used — marketing materials, website, blog, etc. — will reflect back to you and [...]
Just a little reminder to always maintain a professional composure in front of the world media… Never forget that you’re on camera! Is it real or Photoshopped? I don’t know. But it serves to make my point.
Less than 18 months ago the Twitterverse did not exist but today it might just be a great tool for disseminating your message. I haven’t been tweeting very long but have already been amazed at how people find you to follow you on Twitter. Read these 7 Tips for New Twitter Users for some good [...]
Videos are a great media to employ for getting publicity for your product or message. If your video is engaging enough, it could even go viral, which, let’s face it, is the dream of everyone who posts a video online. I was impressed to watch this video put together by Brigette Mongeon, a sculptor and [...]
If you are still skeptical about the future of an independently-published book, you need to hear the story of The Lace Reader. Brunonia Barry poured $50,000 into self-publishing a novel that got picked up in a 2-book deal for more than $2 million. It can happen, folks. Particularly if you can create a buzz for [...]
Here’s a brand new social network just emerging with dedicated to helping authors with their promotional efforts. It’s a chance to get in at the beginning, which is always cool, and it will be interesting to see how it evolves. Come on over, join, and friend me at: http://pumpupyourbookpromotion.ning.com/profile/ElizabethYarnell See you over there!
I must admit that donning a pixelated body in a virtual world in order to be the guest speaker for a writers group seemed a little strange at first. But then entering a lovely stone-and-exposed-beam lodge, sitting in a floating chair at a transparent, suspended table, and having a fast-paced conversation with other animated faces [...]
