Last week I attended a virtual writers meeting inside Second Life, a virtual reality world, where the guest spoke about WEBook, an online collaborative writing site. Not only was it great to learn about WEBook, how it works, and the opportunities for writers that it offers, but the virtual reality experience brought the meeting into [...]
The world of Web 2.0 offers new and uncharted territory for authors looking to promote their books. It’s the great cyber frontier brimming with new realms of discovery, new possibilities for interactivity, and new approaches for defining publicity and getting the attention that sells books. Let me be blunt: it’s not enough for an author [...]
Check out this easy strategy to get more reader reviews of your book online. I’ve used it myself to get more than 40 reviews on my book’s Amazon page. I can assure you that having a slew of good reviews from other readers encourages more book sales!
The other night I went to a fascinating presentation on podcasting that was hosted by the Colorado Independent Publishers Association (CIPA). I have to admit that I hadn’t dabbled in podcasting before, but that evening I was recorded as a guest on a podcast by author Joanne Bruso called Cookin’ with Nonna. The interview will [...]
Check out the Social Marketing Blog by Brick Marketing to see two social marketing sins to avoid when using online social networks to market your product.
I just found this great free leads service offered by Peter Shankman, PR man. It’s FREE to subscribe, and you never know what may turn up on it. Check out Help a Reporter Out and you may find yourself in the media! Many thanks to Alyson Stanfield of ArtBizCoach.com for passing this along to me! [...]
Have you heard the figures as to how many books were published in 2007? Seriously, take a guess. 180,000? Over 200,000? 250, 000? Think about it: could there really have been a quarter of a million books published in a single year? That seems like a lot. Nope. The actual number is more along the [...]
Are you still focusing all of your PR efforts on the traditional print and airwave media? Have you been looking for better ways to drive traffic to your website and generate sales? Are you clueless as to the potential of the web to build a buzz and give you free publicity? Are you taking advantage [...]
I’m back from the whirlwind of Book Expo America 2008 and thought I’d share some photos with you. Here is the booth for the Colorado Independent Publishers Association – the largest independent publishers association in the country. This was my home base. DK Simoneau shows off her award-winning children’s book on surviving joint custody for [...]
It’s hard to describe the excitement of mingling with tens of thousands of people in the publishing world. Book distributors, librarians, educators, book sellers, authors, wholesalers, publishers large and small — they’re all there. The LA Convention Center was packed with some 30-40,000 people. At BooK Expo, you can meet with foreign rights agents, chat [...]
