For those who might not know, Book Expo America (BEA) is the largest national trade show for the book industry. Every year in June publishers, authors, book sellers, distributors, wholesalers, foreign rights purchasers, and everyone else remotely connected with the book industry swarms to a major city for three days of scouting and schmoozing. On [...]
This past weekend I spoke on a panel at the Colorado Independent Publisher’s Association meeting about using social media networks to target your niche markets. You might say that social media marketing could replace pitching the traditional media as the best way to get free publicity. At the very least, it offers a viable means [...]
CALL FOR ENTRIES! The National “Best Books 2008″ Awards Sponsored by USA Book News Now celebrating their 5th incredible year, The National “Best Books 2008″ Awards honors excellence in independent and mainstream publishing. —Immediate Online Coverage for Every Entry! Enter your 2007 or 2008 title(s) before May 31, 2008 and you’ll receive an immediate full-color, [...]
It’s funny, but not so long ago the goal was to get people to visit your main site that showcased your products/books. Authors and entrepreneurs invested a lot of time, energy, and money into making that main site a portal intended to create fans and sell products. In my humble opinion, times have changed. No, [...]
You’ve Got the Book: Now How Do You Promote It? Write a good book. Get it published. Watch it hit the best sellers list. Write another book and do it again. Isn’t this the job description of an author? That’s what I had always thought happened to people who wrote books. And when I say [...]
Share your knowledge and experience with KCFR news on Colorado Public Radio. KCFR, Colorado’s Public Radio station is soliciting listeners opinions on health care, environmental issues, the Iraq war, Denver’s T-REX project and more. They’re calling this program Public Insight. This is a great opportunity to get your opinions heard and get some free publicity [...]
Tune in today as I’m interviewed on the Authors 101 Radio Show! We’ll be discussing different publicity strategies for authors who want to sell a lot of books. The interview runs from 1:00 – 2:00pm, MST today! If you want to listen, see and/or participate in the live chat go to Authors 101 Radio Show. [...]
There’s nothing a local publication likes better than a celebrity or expert in their midst. Our celebrity-obsessed culture extends from the 24/7 coverage of Brittany Spears to the little thrill of seeing a local television newscaster in a restaurant. At least with the newscaster you may have a chance at introducing yourself and having some [...]
