Recipes for Publicity » Seminars

FREE Copyright Webinar

Elizabeth Yarnell — Fri, 16 Jan 2009 15:57:19 +0000

Ever wondered how to copyright your stuff? Do you need a lawyer to do this? How much will you be protected?

Get these answers and more at the Free Webinar from SPAN and the Copyright Clearance Center’s “Copyright for Today’s Dynamic Publishing Environment”

January 22, 2009, 2-3 PM, EST
Presented by: Dru Zuretti, M. Ed., Manager of Copyright Education at the Copyright Clearance Center

This free Webinar will present the fundamental copyright concepts boiled down to easy-to-digest language, with a focus on concerns primary to the publishing industry in today’s dynamic, digital environment.

This Web session is approximately 45 minutes long. The presentation will be followed by an open Q&A session.

You’ll Learn:

. The basic principles of U.S. copyright law
. A copyright-holder’s privileges and obligations under U.S. copyright law
. How to evaluate potential exceptions to copyright protection
. When copyright permission may be needed and how to obtain it
. What may be an infringement of copyright

Who Should Attend?

This session is perfect for rights and permissions, production, marketing, sales, and service personnel,
interns, writers, editors, and others from all organizational levels who want to gain a basic
understanding of copyright considerations in a publishing environment.
Sign Up Now!!!

Dan Poynter to speak at CIPA in Denver

Elizabeth Yarnell — Wed, 08 Oct 2008 13:00:24 +0000

Dan Poynter, the self-publishing guru, is speaking at the Sat., Oct. 18, meeting of CIPA–the Colorado Independent Publishers Association — at the Doubletree Hotel near the Stapleton redevelopment area in Denver.

In case you don’t know, Dan wrote Dan Poynter’s Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book (Self Publishing Manual), which should be every aspiring independent publisher’s bible.

It starts with Continental breakfast at 8:00 a.m., followed by a short meeting, Dan’s talk (2 hours), then networking. Here’s a tip: bring your own mug for coffee — the ones supplied hold about 5 sips and there will be a coffee urn available for the duration of the meeting.

If you have any interest in self-publishing or independent publishing, you should be there on the 18th. This is a supportive group of some 500 authors and publishers who will help you get the knowledge you will need to succeed in publishing.

RSVP by October 14th for the early bird rate of $5 off, or pay full price at the door! This meeting is open to the public at non-member rates.

Be Found: The Secrets to 21st Century Publicity

Elizabeth Yarnell — Tue, 07 Oct 2008 12:33:06 +0000

The Colorado Authors League will host yours truly at their next luncheon. I will speak about how authors can use social media tools to generate the kind of publicity that sells books.

Are you an author or an aspiring writer? This for you!

Wednesday, October 22, 2008 (11:30 am – 1:30 pm)
Four Points Sheraton
$20 members, $25 non-members (RSVP deadline: Sunday 10/19 midnight)

(PS: Sorry about the font above — I cut and pasted and couldn’t make it regular type anymore. Technology: love it and curse it!)

Castle Rock Writers Conference

Elizabeth Yarnell — Tue, 26 Aug 2008 17:56:53 +0000

Want “Rock Solid Writing”? Published and aspiring writers alike will reap the wisdom and learning offered at the Castle Rock Writers Conference on September 20th, 2008.

Envisioned as an affordable and engaging conference for writers of all abilities, you’ll have the opportunity to hear me speak twice: Hook the Media on Your Book and Scoring Free (or Almost Free) Publicity — From TV to Blogs.

While the event is already full (so sorry I didn’t talk about this earlier!), you can still request to be added to the wait list and get on the mailing list to hear about the next event.

Do testimonials help or hurt? 7/9/08

Elizabeth Yarnell — Fri, 04 Jul 2008 16:28:38 +0000

I’ve mentioned how the large number of reviews on my Amazon book page led to increased sales of my book on Amazon, but could testimonials work against you instead?

Learn more about this from the people over at Marketing Experiments, a very techy lab that takes a hard look at website and email marketing performance using qualitative data.

Using Testimonials Effectively: How credibility indicators can
help (or hurt) your conversions

Wednesday, July 9, 2008 – 4:00 to 5:00 p.m. EDT

Presenter:
– Dr. Flint McGlaughlin, Director, MarketingExperiments

Is “testimonial blindness” the new “banner blindness”?

As more and more websites use these credibility indicators,
marketers need to know if these elements really work, if they’re
just cluttering up pages, or worse – hurting results.

During this free, one-hour Web Clinic, we will:

– Examine recent tests that increased (and reduced) conversions
– Discuss proven ways to use testimonials more effectively
– Review and optimize attendees’ landing pages (time permitting)

NOTE: To be considered for a live landing page review, please
include your sign-up page URL when you register.

Reserve your spot for this Webinar

SPAN free webinar with Bowker 7/9/08

Elizabeth Yarnell — Thu, 03 Jul 2008 16:23:59 +0000

SPAN (Small Publishers Association of North America) is a nonprofit trade association dedicated to advancing the interests and expertise of independent publishers and authors through educational opportunities and discounted services.

If you’re an independent publisher, this is one of the organizations you should join not only for the in depth information presented in their newsletter, but for the webinars and other valuable benefits of membership.

Here’s information on their next free webinar. I believe this webinar is only for SPAN members who own their own ISBNs.

Maximizing Sales Through Quality Data

SPAN and Bowker present a Free Webinar

July 9, 7:00 pm, Eastern Time

Bookstores, libraries, and other book buyers are looking for
your books. Can they find them? Learn how to sell more books
by effectively using Bowker’s Books in Print and other free
services.

To register, e-mail Denielle.Starr@Bowker.com.

Online Publicity Course Delayed!

Elizabeth Yarnell — Mon, 09 Jun 2008 22:59:50 +0000

First, thanks to all of you who joined Dan Janal of PRLeads and me last week as we discussed concrete ways that authors and small business owners can use social media networks to get free publicity. We had almost 200 people registered for the call! Dan has a great publicity blog, too. If you don’t know about PRLeads, you should.

If you missed it, no worries: the link is up and you are welcome to listen to the how authors can use social media teleseminar anytime. You may choose to listen online or to download the .mp3 file and load it into your iPod for your listening convenience. Anything is possible.

People are buzzing about the upcoming online publicity coaching course. After considering feedback, we’ve decided to move the start date back a few days to Monday, June 16th. That means the early bird bonus rate has also been extended to registrations made by June 12th! From online media kits to pitching the media, from blogging to social networking to information products, you’ll emerge on the other side with solid strategies for pursuing publicity both in the traditional media and on the web. Be sure to check it out to see what it’s all about.

How to use Web 2.0 to get free publicity

Elizabeth Yarnell — Wed, 04 Jun 2008 05:27:38 +0000

Are you still focusing all of your PR efforts on the traditional print and airwave media? Have you been looking for better ways to drive traffic to your website and generate sales? Are you clueless as to the potential of the web to build a buzz and give you free publicity? Are you taking advantage of the free resources offered by Web 2.0 sites to increase your exposure?

Join us Wednesday, June 4th, at 2pm EST for a FREE teleseminar on how authors can use social networks to get free publicity:

Publicity Through Social Marketing: Why Every Author Should Be Involved with Web 2.0

Hosted by: Dan Janal of PRLeads
Date: Wednesday, June 4, 2008, 1:00pm EST
Guest: Elizabeth Yarnell, publicity expert and author, www.RecipesForPublicity.com

Learn more about this free teleseminar on publicity and register now!

How to get yourself on the Radio

Elizabeth Yarnell — Mon, 28 Apr 2008 15:02:24 +0000

A free teleseminar offered by Diana Hall of SpeakingAuthor.com

When:       Monday, April 28, 2008
Time:        5PM Pacific, 6PM Mountain, 7PM Central, 8PM Eastern
Sign up:    Send an email to TSApril08@speakingauthor.com

A testimonial:

Your ability to zero in on my message and it’s main points so
they could be presented in a one sheet and interview questions for
the radio hosts/producers was just fantastic. What a relief it was
having your insight and expertise. Anyone who is looking for a radio
coach should look no further and just pick up the phone and hire you right now!
Linda Salazar
Author of Awaken The Genie Within; A Handbook to Help You
Silence Your Gremlin, Manage Your Emotions and Bring Out the
Best of Who You Are

Quantum Leap Free Teleseminar

Elizabeth Yarnell — Wed, 23 Apr 2008 15:28:31 +0000

Would you like to get a whole lot more national publicity and promotional exposure for what you do?
Want to be written-up in more magazines, newspapersand interviewed on top radio/TV shows?
How about getting lots of other people to eagerly promote your book, product or service?

Discover practical strategies you can use to promote almost any book, product or service at this free teleseminar to introduce Steve Harrison’s Quantum Leap coaching program.

Reserve your spot on this free 75-minute teleseminar – your choice of two time slots
on Thursday, April 23, 2008: either 2:00 pm Eastern (11:00 am Pacific OR 7:00 pm Eastern (4:00 pm Pacific).

Here’s a preview of what you’ll learn on the call and in the coaching program:

Here’s some of what you’ll discover on Thursday (in Steve’s own words):

* Five proven ways to create a compelling publicity “hook” or angle.

* Why conventional press releases are often not the best way to contact journalists and what to send instead.

* What a Good Morning America producer told me is the absolute best way to pitch his show — something very few publicity-seekers do but dramatically increases your chances of getting booked.

* Understanding the mindset of journalists and producers and how it differs by type of media outlet.

* The surprisingly simple strategy a former Oprah guest booker told me everyone should use when pitching the show.

* How to get other people to promote your book, products and services.

* What you should never wear on a TV show.

* Some simple non-publicity strategies you can use to get the word out.

* Book not out yet? I’ll give you some tricks for how to structure your book so it’ll be a whole lot easier to get publicity and promotional exposure.

* Three keys to maximizing sales from on-air interviews.

I am a graduate of a Steve Harrison program and can highly recommend the value you get out working with him and his brother, Bill. If nothing else, check out this FREE teleseminar to see what you can learn!