Looking to expand your exposure? Radio can help.
Whether it’s NPR, satellite radio, your local airwaves, or someone’s podcast, having your voice out there spreading your message doesn’t hurt. At best, you’ll make some sales and fortify your brand. At worst, you’ll have an audio file that you can offer to visitors on your website and [...]
When WritersMarket.com started in 2000, the writing industry was different. You’d search the web (on dial-up connections) for new results about your favorite publishers or agencies. The term social media didn’t exist – Facebook didn’t even start until 2003.
Here are a few other things that have changed in the world of publishing in the past [...]
Two weeks ago I spoke to the attendees of the Colorado Independent Publishers Association’s annual College about how authors and publishers can use social media to get free publicity. As happens every time I speak about using social media to expand your business, I was deluged with questions afterward, many along the lines of: Where [...]
Simon Clift, Chief Marketing Officer for Unilever, spoke at the Advertising Age for Digital Conference recently about how large companies like Unilever need to adjust their thinking and marketing efforts to reach the digital consumer through interactions.
My favorite part of this article comes in the first comment, posted by Paul Ashby, author of Television Killed [...]
Have you discovered Twitter yet? Check out these 7 Habits of Highly Effective Twittering by master Twitterer Kris Colvin. Lots of great suggestions on ways to increase your followers and build your influence with Twitter. Notice, too, the Twitter tools and apps she recommends and uses and bring them into your own Twitterverse.
Examiner.com launched less than one year ago and has since expanded into 60 major markets with it’s locally-produced content that provides a forum to share knowledge and expertise on a local and national level.
Let’s say it’s the result of a big, traditional media company (the Anschutz Company) stepping into the social media realm and exploring [...]
A friend of mine mentioned that he had Googled me this morning and a lot came up, so I thought it might be a good idea for me to Google myself as well and see what order things appear in a Google search of Elizabeth Yarnell.
It was very interesting, I must say.
Fortunately, my main ElizabethYarnell.com [...]
At last weekend’s Thin Air Summit, Amy Gahran spoke about her theory that the first 62-words of a post had better tell web surfers what the article will be about to catch their attention.
This theory, which I completely support though might not always be disciplined enough to follow, sparked a flurried and somewhat salty exchange [...]
