Podcasts have a whole syndication route that bring them far and wide across the web and can be a great vehicle for promoting your ideas and your brand.

It’s great if you can commit to recording and posting regular podcasts and building your own audience, but being a guest on someone else’s podcast can bring you lots of benefits as well.

Recently, I was interviewed on eHealth Radio about one of my favorite topics: food sensitivities and chronic physical distress. As a guest on an established podcast, I was introduced to a new audience with the enhanced credibility of a “guest expert”. I didn’t have to fight the technology to record, edit, post, distribute, or syndicate the podcast, though it is certainly something I can help to promote.

How to Find Podcasts to Guest On

RadioGuestList.com is one place where podcasters post queries looking for interviewees; HARO is another.

©2012 Recipes for Publicity. All Rights Reserved.

Some recent posts you might enjoy include:

Keyword Research with the Google Wonder Wheel.

Checklist for publicity resources.

How non-profits can use social media on the go.

FREE AUDIO DOWNLOAD!!!

Additionally, as a thank you for stopping by, I’d like to offer you an audio recording of my Social Media for Authors program, a $47 value, for FREE! Just enter the coupon code BLOGJOG at checkout and access the .mp3 file immediately. This coupon is only good on November 21, 2010, so act quickly!

I’ve got another goodie available on my other blog, Effortless Eating, for those into quick, easy, and healthy one-pot meal recipes!

A Blog Jog is an opportunity to visit other blogs that you never would have found and discover some new information and new voices to tickle your fancy. Follow the Blog Jog path and as you hop from here to there keep an eye out for all the goodies bloggers are offering up today until midnight!

Here’s your next stop – have a great time
“The Divine Imagination: Inward Bound”

©2012 Recipes for Publicity. All Rights Reserved.

I invite you to participate in the 2nd Blog Jog Day event sponsored by Carol Denbow on November 21, 2010. This fall season event has been deliberately scheduled just before the holidays so if you have products or books to promote you have a better chance of sales.

By participating you will get . . .

*More unique visitors to your blog
*More subscribers
*More comments
*More inbound links
*More followers
*More exposure and sales
*Grow your daily hits

All which look great to Google, Yahoo, Bing, and the other search engines! With popularity comes a higher page rank and greater exposure for your blog! If you want to include your blog in the job, please e-mail Carol at chipanugget at gmail.com.

©2012 Recipes for Publicity. All Rights Reserved.

SEO practices change as search engines change their algorhythms to keep up with the changing landscape of the Internet, but a recent Hubspot article by Melanie Faria pointed out some easy ways you can improve your SEO when redesigning your website to make yourself easier to find for potential customers and maximize your exposure for potential publicity.

1. Use keyword-rich page titles rather than simply a company name, your domain name, or worse, something completely generic like “About the author”.
2. Align H1 tags (headings) with the page URL so that the search engines see some logic as they catalog the page.
3. Use the metadescription tag to enhance the information displayed in search results and lure visitors to click.
4. Be sure that your blog lives on your own URL and not on a blogging platform’s URL (i.e., www.myblog.wordpress.com). This can be a nightmare to change later.
5. Use more HTML text and less flash or graphics to help search engines understand more of what the site is about.
6. Use a 301 redirect to reconcile www.mywebsite.com with mywebsite.com. It’s just a little bit of code but it will keep all of your SEO juice in one place.
7. Label and tag every image. Search engines do not know what an image shows unless you tell them, and your images won’t help your SEO if they are blank in Google’s eyes.

©2012 Recipes for Publicity. All Rights Reserved.

You do keyword research, right? This involves finding the most relevant keywords that people are using to search for your product/service on the web and is essential to bring web pages to the attention of search engines and searchers.

A long tail keyword contains descriptors or adjectives to further define your offering. Using a long tail keyword can help target your market and give you a better chance of ranking higher in the search engines. Ideally, you should use long tail keywords that are commonly searched in Google or other search engines.

Once you find the appropriate keywords, these become the basis for the pages on your websites, topics for blogposts, tags for photos, etc., etc. etc. This is all part of Search Engine Optimization (SEO).

Google’s fun new tool is free (yay!) and fun to use. Simply plug in your keyword to Google and click the Show Search Tools link on the left side of the page of search results. You’ll see the Tools menu open up; then click on Wonder Wheel.

Here’s what I got when I started with “one pot meals”:

You can expand your search by clicking on any of the spokes and dig deeper to find the most frequently used long-tail terms that will bring your customers to you.

I love that my Glorious One-Pot Meals site comes up on the first page of query results for “one pot meals”, but I can already see more long-tail keywords that I should be targeting as well to boost my SEO.

Here’s Google’s step-by-step guide to using the Google Wonder Wheel. Have fun!

©2012 Recipes for Publicity. All Rights Reserved.

“Other people can help you promote your art events more effectively if you offer a stash of publicity resources for their use,” she writes, continuing with a concise list of ways to make getting publicity for your event more user-friendly.

“Online media rooms on your site are a must-have, but you should also provide guidance for promoting specific exhibit openings, workshops, demonstrations, fundraisers, and performances. You must make it easy for others to promote you.”

If you follow Alyson’s mantra of “make it easy for others” (following Alyson’s advice is always recommended! She knows of what she speaks.), you’ll already be thinking about some things people might need to have at hand to help you promote an event: the time, date, location, and topic would be standard, of course, but did you remember to helpfully provide images? Press release text? A summary?

How about offering ready-made blurbs about the event to Tweet or update a Facebook status?

I always appreciate how Alyson thinks of everything.

Perhaps the most important take-away from Alyson’s article is to give each event you want to promote its own dedicated web page containing all the information anyone could want to know.

Good advice to follow for better exposure and publicity for your events.

©2012 Recipes for Publicity. All Rights Reserved.

Blogger and social media expert Social Steve laid out a solid marketing plan for using social media the right way about a year ago.

Luckily for us, he has recently updated it because, as we all know, the online world changes quickly and what may have been true a year ago may not hold up so well today.

His original approach still holds true, however. Steve calls this the A-Path approach:

- How will I get someone’s Attention? Attraction? Affinity?
- How will I get them to be part of my Audience?
- And then turn some audience members into Advocates?

It’s a brilliant method for laying the foundation for any social media marketing plan.

©2012 Recipes for Publicity. All Rights Reserved.

It is creating new ways of mobilizing activists, building communities of supporters, and helping the non-profits to raise funds and awareness through the immediacy and sharing aspects of Web 2.0.

Nonprofitorgs writes: “Much to the chagrin of traditional media, the new leaders of the nonprofit sector will function much like reporters. They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold.”

Nonprofitorgs gives 11 essential tools that the savvy new media manager should have and be using to position their non profit at the forefront. These start with the demand for using a smart phone and include mobile apps for:

- Twitter
- Facebook
- Foursquare
- Twitpic
- 12 Seconds TV
- Trottr
- TextPlus

Nonprofitorgs also recommends staying abreast of upcoming technology like Bump data sharing and accepting payments via mobile phone. Read the whole insightful article for ideas about how you can use these new technologies to raise awareness and spread your message.

©2012 Recipes for Publicity. All Rights Reserved.

This post is helpful because not only does she give these invaluable #hashtags useful for promoting your do-good causes and helping to spread your message far and wide, but she also provides a great overview of what hashtags are and why you might want to give up precious Tweet space to use them.

It’s easy to figure out the popular hashtags being used already on Twitter: just go to search.Twitter.com and look for your keywords. Or, check out the Trending field on your Twitter page to see what’s hot at the moment.

If you are an advanced user, when you pick a #hashtag you further research it on an analytics website, like Trendistic, What The Hashtag or hashtags.org, to see how it trends over time.

©2012 Recipes for Publicity. All Rights Reserved.

Whether it’s NPR, satellite radio, your local airwaves, or someone’s podcast, having your voice out there spreading your message doesn’t hurt. At best, you’ll make some sales and fortify your brand. At worst, you’ll have an audio file that you can offer to visitors on your website and will likely live on for eternity in some form on the internet, continuing to build your fanbase.

The best part is that you can usually do a radio interview from home, in your pajamas!

Now, there’s a free service that publishes guest requests for all kinds of radio shows: RadioGuestList.com.

Check it out, sign up, and start seeing requests for radio guests fill your inbox.

I’ll be listening for you!

©2012 Recipes for Publicity. All Rights Reserved.