Recipes for PublicityElizabeth Yarnell

 

How to Monitor Your Social Media Presence in 10 Minutes

April 10, 2009 – 1:30 pm

Two weeks ago I spoke to the attendees of the Colorado Independent Publishers Association’s annual College about how authors and publishers can use social media to get free publicity. Elizabeth Yarnell speaks at CIPA College 2009.As happens every time I speak about using social media to expand your business, I was deluged with questions afterward, many along the lines of: Where do you find the time to do all this?

Yes, being active in social media does take a time commitment, I respond, but the exposure and influence you gain can be critical in seeing your book sales grow. One of the secrets to effective time management is to automate some of the tasks by using online tools like RSS feeds, apps, widgets, and syndication sites.

Check out this Hubspot post for ways to monitor your social media presence in 10 minutes.

By Elizabeth Yarnell •• Posted in Events, Publicity Ideas, social media •• Comments (0)

Social Media vs. Advertising: Which is more effective

April 9, 2009 – 2:00 pm

Simon Clift, Chief Marketing Officer for Unilever, spoke at the Advertising Age for Digital Conference recently about how large companies like Unilever need to adjust their thinking and marketing efforts to reach the digital consumer through interactions.

My favorite part of this article comes in the first comment, posted by Paul Ashby, author of Television Killed Advertising:

“One thing they NEVER taught you whilst working in an advertising agency…or a marketing department for that matter… the human desire for interaction. If this had been taught and the lesson put into everyday practise then billions of pounds and dollars would never have been poured down the black hole of television advertising!”

Now if that’s not a case for why every author, every business owner, every person with a product, should be active in social media, I don’t know what is.

By Elizabeth Yarnell •• Posted in Publicity Ideas, social media •• Comments (4)

Green Book Festival Awards

April 8, 2009 – 6:31 am

The 2009 Green Book Festival’s late registration period is underway for its annual competition honoring books that contribute to greater understanding, respect and positive action on the changing worldwide environment. Final competition deadline is April 15.

The 2009 Green Book Festival will consider published, self-published and independent publisher works in the following categories: non-fiction, fiction, children’s books, teenage, how-to, audio/spoken word, comics/graphic novels, poetry, science fiction/horror, biography/autobiography, gardening, cookbooks, animals, photography/art, e-books, wild card (anything goes!), scientific, white paper, legal, business, mystery and spiritual.

Entries can be in English, Spanish, French, Portuguese or Italian. Our grand prize for the 2009 Green Book Festival Author of the Year is $1500 and transportation to our April 22, 2009 Earth Day celebration in Los Angeles OR an equivalent amount donated in your name to the environmental charity of your choice.

A panel of judges will determine the winners based on the following criteria:

1) The overall writing style and presentation of the work;
2) The potential of the work to enhance understanding of the environment and its
issues;

TO ENTER: Entry forms are available online or may be faxed/e-mailed to you by calling 323-665-8080.

The Green Book Festival is produced by JM Northern Media LLC, producers of the Hollywood Book Festival, New York Book Festival and DIY Convention: Do It Yourself in Film, Music & Books and is sponsored by eDivvy, Larimar St. Croix Writers Colony, Westside Websites and Shopanista.

By Elizabeth Yarnell •• Posted in Awards •• Comments (2)

Colorado Romance Writers’ Conference May, 2009

April 7, 2009 – 11:34 am

Writers conferences are a great place to network with other writers and connect with people in the industry. Join the Colorado Romance Writers for their 14th BIENNIAL WRITERS’ CONFERENCE on Friday May 1st & Saturday, May 2nd, 2009.

SPECIAL GUEST SPEAKERS: Sherrilyn Kenyon, Dianna Love, Mary O’Gara, Sue Grimshaw

MORE THAN 27 FEATURED PROGRAMS INCLUDING:
. “Social Networks & New Media for Writers”
. “Free Range Characters”
. “Everything You Need To Know About E-Publishing”
. “The Multiple Personalities of Psychic Characters”
. “Writing Erotic Novellas”
. “Urban Fantasy vs. Paranormal Panel”
. “Writing for the YA Market”
. “Historical Research for the Fiction Writer”
. “Legal Issues for Writers”

EDITOR & AGENT PANELS/APPOINTMENTS ARE AVAILABLE ON A FIRST-COME/FIRST-SERVE BASIS. Sue Grimshaw will also be taking private appointments!

EDITORS. RENEE LYNN, Wild Rose Press; LINDSEY McGURK, Samhain Publishing; KATHRYN LYE, Harlequin; CHRIS KEESLAR, Dorchester Publishing.

AGENTS.ELAINE SPENCER, The Knight Agency; ALEXANDRA MACHINIST, Chester Literary Agency; KATE McKEAN, Howard Morhaim Literary Agency.

WHERE: Radisson Graystone Castle, 83 E. 120th Ave., Denver, CO 80233
FEE: $189 CRW members/$199 non-members (includes Keynote Dinner, Continental Breakfast, Luncheon) [They're keeping the Early Bird rate for the entire month of April!]
For questions: e-mail RTRCoordinator1@ColoradoRomanceWriters.org

By Elizabeth Yarnell •• Posted in Publicity Ideas •• Comments (3)

Effective Twittering

March 10, 2009 – 10:58 am

Have you discovered Twitter yet? Check out these 7 Habits of Highly Effective Twittering by master Twitterer Kris Colvin. Lots of great suggestions on ways to increase your followers and build your influence with Twitter. Notice, too, the Twitter tools and apps she recommends and uses and bring them into your own Twitterverse.

By Elizabeth Yarnell •• Posted in Publicity Ideas, social media •• Comments (1)

Get Publicity with the Examiner.com

March 3, 2009 – 7:41 am

Examiner.com launched less than one year ago and has since expanded into 60 major markets with it’s locally-produced content that provides a forum to share knowledge and expertise on a local and national level.

Let’s say it’s the result of a big, traditional media company (the Anschutz Company) stepping into the social media realm and exploring ways they can contribute to the local and online communities.

If you consider yourself an insider with insights and knowledge to share about your city, local events, or the people who make your community special, you can get paid to write columns for your local edition of Examiner.com.

As a publicity-seeker, getting in a local examiner.com site can make a difference in everything from how many people turn out for your book signing in a new city to seeing a slate of online purchases of your book or product.

Here are two recent articles about me published in the Arizona edition of the Examiner.com. One was an announcement of my book signing during a recent tour stop, and the other, a general article on my cookbook and unique one-pot cooking method, followed up a few weeks later as a good reminder to those who caught one of my tv spots there and a way to keep people talking about me.

Don’t forget that it can take a minimum of 7 exposures to you or your product to convince people to buy it, so don’t be afraid to continue publicizing in a market you’ve already hit.

By Elizabeth Yarnell •• Posted in Connect w/Elizabeth, Publicity Ideas, social media •• Comments (0)

The Power of Social Media

February 25, 2009 – 4:11 pm

A friend of mine mentioned that he had Googled me this morning and a lot came up, so I thought it might be a good idea for me to Google myself as well and see what order things appear in a Google search of Elizabeth Yarnell.

It was very interesting, I must say.

Fortunately, my main ElizabethYarnell.com website came up first, as expected, followed by my cookbook’s site, GloriousPotMeal.com/GloriousOnePotMeals.com. Most surprising, however, was that my Twitter page captured spot #8 on the first page.

The power of social media never fails to astound me.

I also discovered this video of an interview about social media that I did with Ron Lewis after I spoke at the Thin Air Summit last fall. Enjoy!

By Elizabeth Yarnell •• Posted in Connect w/Elizabeth, social media •• Comments (2)

ASJA Annual Writer’s Conference 2009

February 2, 2009 – 4:18 pm

Are you writing articles to advance your career? A body of writing is essential for casting yourself as the go-to expert on your topic, which you should desperately want to happen for all of the great free publicity it brings.

It’s great to write articles for free and post them online when you’re looking to drive traffic to a website, but you may also appreciate the financial rewards, not to mention the status and credibility, you get from seeing your byline in print.

The American Society of Journalists and Authors’ Annual Writer’s Conference, April 24-26, 2009 in New York City, can offer you the opportunities to meet and learn from top newspaper and magazine editors as well as publishers and agents, giving you a better shot at getting your work published. The theme this year is: The Writer’s GPS: On Track for Success.

Sally Stich, former president of Colorado Authors League and the Denver Woman’s Press Club (and my own first writing professor and mentor!), is the co-chair of this year’s American Society of Journalists and Authors’ Annual Writer’s Conference, to be held at the historic Roosevelt Hotel.

Now in its 38th year, this is THE writers’ conference to attend if you are serious about nonfiction writing in today’s world. Here is where you will learn from experts, mingle with professionals and take your career to a new level. This remarkable event brings together hundreds of authors, journalists, agents and others for serious networking and information exchange. Panelists from major magazines, publishing houses, Web sites,and agencies will give you the inside scoop on what gets their attention. And experts in today’s media will give insights into the nuts and bolts of navigating cyberspace as a nonfiction writer, using tools and techniques that will give you the advantage. If you’re serious about your freelance writing career, you can’t miss this conference. (This year, special college student discount for Saturday’s sessions.)

I attended the ASJA conference 7 years ago and found it to be a valuable and enjoyable experience.

By Elizabeth Yarnell •• Posted in Events, Publicity Ideas •• Comments (5)

FREE Copyright Webinar

January 16, 2009 – 11:57 am

Ever wondered how to copyright your stuff? Do you need a lawyer to do this? How much will you be protected?

Get these answers and more at the Free Webinar from SPAN and the Copyright Clearance Center’s “Copyright for Today’s Dynamic Publishing Environment”

January 22, 2009, 2-3 PM, EST
Presented by:  Dru Zuretti, M. Ed., Manager of Copyright Education at the Copyright Clearance Center

This free Webinar will present the fundamental copyright concepts boiled down to easy-to-digest language, with a focus on concerns primary to the publishing industry in today’s dynamic, digital environment.

This Web session is approximately 45 minutes long. The presentation will be followed by an open Q&A session.

You’ll Learn:

. The basic principles of U.S. copyright law
. A copyright-holder’s privileges and obligations under U.S. copyright law
. How to evaluate potential exceptions to copyright protection
. When copyright permission may be needed and  how to obtain it
. What may be an infringement of copyright

Who Should Attend?

This session is perfect for rights and permissions, production, marketing, sales, and service personnel,
interns, writers, editors, and others from all organizational levels who want to gain a basic
understanding of copyright considerations in a  publishing environment.
Sign Up Now!!!

By Elizabeth Yarnell •• Posted in Seminars •• Comments (4)

How Testimonials Can Boost Your SEO

December 16, 2008 – 5:14 pm

I’ve mentioned before how you can get free publicity for yourself by giving testimonials for other people services and products, but don’t overlook the search engine optimization (SEO) value of those inbound links as well.

Here’s a testimonial I gave to my friend Dan Janal at PRleads. He first published it months ago, and today it reappeared in his parent company’s blog as part of a compilation of testimonials about ProfNet (scroll down more than half way to see my blurb).

Since the Profnet blog has a good Alexa ranking (in the 7000s, meaning that it’s in the top 8,000 websites visited on the internet), I know that it’s a popular site and that inbound links originating from this site will help my own site increase in value for the search engines.

So, there you go. A little SEO with your publicity today!

http://profnetpost.prnewswire.com/2008/12/16/getting-ink-how-profnet-helped-members-in-2008/

By Elizabeth Yarnell •• Posted in Publicity Ideas •• Comments (1)